Earlier this month, I interviewed some of the design jury members for ADFEST 2015, an event which encourages–and awards–excellence in advertising across the Asia Pacific region. PUM LEFEBURE was one of my interview subjects: She and her husband Jake founded Design Army, a Washington D.C.-based creative consultancy, about 12 years ago and their clients include the Academy Awards, Adobe, GE, Disney, Bloomingdale’s, Ritz Carlton, Washington Ballet, Neenah, Smithsonian, and Lucasfilm. I felt like our conversation on good design, creative inspiration, and using your talent to develop a deeper purpose to your work would be of interest to Veritrope readers. Our transcript (slightly edited for length and clarity) is reprinted below the jump… hope you enjoy!